Capital Capture - Web Content Management for UK based Software Company

The Client

Capital Capture is a London based complete document management and leading solutions provider that enables organisations to capture, process, manage, preserve and retrieve information across the enterprise. Their client list includes various market segments such as finance and banking, legal and the government

The Business Challenge â Managing Web Content

Capital Capture was looking for a comprehensive web solution that would empower them to:

Provide additional channels to improve customer services and facilitate in generating new leads
Promote events like seminars, trade fairs and webinars
Provide clients, partners, prospective clients with up to date information about their solutions and services
Empower the Human Resource department to use their website as a strategic hiring tool
Present a consistent corporate visual identity that could communicate professionalism, integrity and at the same time reinforce their brand value
Enable non-technical knowledge workers to manage the website without the assistance of IT staff

Solution

Capital Capture had short listed five IT vendors for their project. Three of them were local companies present in the UK and two from India, Auriga Logic being one of them. After evaluating proposals from each of the vendors, Capital Capture chose Auriga Logic for their services, since it was exactly what Capital Capture was looking for.

On receiving the go ahead, Auriga Logic developers in India began to execute the project. Auriga Logic used their in house developed web based Content Management System (CMS) called âActivesiteâ in the development and management of the website.

Even though most of the communication between the offshore development team (in India) and Capital Capture personnel was direct, having a UK presence act as a liaison greatly helped in streamlining project management and execution.

Regular project updates were sent to Capital Capture personnel so that they could keep track of the project status as well as provide valuable inputs.

The Final result

The project was completed within the stipulated time. Online registrations and query forms allowed Capital Capture to reach more clients and increase client satisfaction. The dependency on IT staff for managing routine tasks like updating web-content was reduced, thereby providing greater flexibility and reducing overall costs of their web publishing operation.

Benefits â Overall increase in efficiency and client reach

The website opens a channel for visitors to get in touch with experts at Capital Capture thus allowing for two way communication process that helps in generating new business leads
Online registration features enable clients to register for events, thereby increasing Capital Captureâs operational efficiency for managing and conducting their seminars, trade fairs and webinars
Through various online means such as automated emails, newsletters, etc Capital Capture can provide relevant and timely information to clients
A job application platform was created through which the Human Resources department can post job openings and accept CVs online
Non-technical knowledge workers can now manage the website, thus the IT staff can focus on other critical business applications
Activesiteâs design template feature allows maintaining a consistent look and feel throughout the website

You can browse the Capital Capture website at http://www.capitalcapture.com

Top

View Online @ http://www.aurigalogic.com/auriga/avs/home/clients/success_stories/web-cms-uk.html