• Success Stories: Capital Capture - Web Content Management for UK based Software Company
• Content Management System (Web CMS): Overview
• Updates @ Auriga: Bank of Rajasthan banks on Activesite
• Content Management System (Web CMS): Benefits
• Updates @ Auriga: Business Standard selects Auriga Logic's Activesite

The Client

The client is a leading retailer of sporting gear in North America. They specialise in Cricket, Field Hockey and Rugby gear.

Business Challenge: A Comprehensive E-Commerce Solution

After successfully catering to the retail segment the client wanted to explore new business opportunities by harnessing the power of the Internet. To do so, they needed a comprehensive e-commerce solution that would allow for:

• A platform to showcase their products, along with all the relevant information
• Cross selling and up selling
• Enhanced product search options
• Calculate various local and state taxes automatically
• Integration with UPS for shipping online orders
• Online payment options
• Downloadable product catalogues for bulk buyers
• Easy to use for the staff so that the website can be efficiently maintained and updated regularly
  

Solution: Flexible Web CMS, Shopping Cart, Online Payment and Order Processing

The client got in touch with Auriga Logic through its business partner in the USA. After several successful meetings to better understand the client’s requirements, Auriga Logic proposed to use their in house developed Web Content Management System (WCMS), ‘Activesite’ along with its pluggable e-commerce module.

Activesite was proposed for this project due to its single interface for managing both web content and the e-commerce portions of the website. This allows the client to handle all the website processes (content and commerce) via one single system, rather than relying on multiple disparate systems. The pluggable architecture of the e-commerce module allows easy integration with third party services for shipping (UPS) and payment gateways (Verisign).

Final Result

The client can now showcase their 2,000 plus products and provide customers with the best possible choices. The easy to use interface allows for customers to browse through the website and find exactly what they are looking for within a few clicks. Integration with UPS for shipping and Verisign for online payments provides the complete online shopping experience for the end user and benefits the client by streamlining back-end processes.

Benefits

• Advanced search features are available for customers to browse through products based on price range or brand preferences
• The cross sell and up sell features show customers relevant products which maximises sales opportunities
• Registered customers can avail options of multiple billing and shipping addresses, and also view their previous purchases and billing information
• Automatic personalised emails are sent to customers for purchase confirmation and when orders are shipped
• Integration with UPS provides for real time generation of shipment delivery options, relevant shipping costs, and an online shipment tracking system
• Integration with Verisign provides for secure online payments, streamlining billing and accounting services and prevents the misuse of credit cards
• On-the-fly generation of product catalogues (PDF) ensures that information in the catalogue is always in sync with all the products available on the website
• Since the solution combines a flexible Web CMS with a robust e-commerce module, the client’s staff gets a single, uniform user interface to manage the content, orders, customers and processes